Our client is currently seeking a Sr. Marketing Specialist

Summary:

• Email marketing strategy and execution: Develop and execute integrated email marketing strategies that support awareness, lead generation, conversion, engagement, and retention, including customer journeys and nurture programs across the marketing funnel.
• Marketo, CRM, and marketing automation: Demonstrated hands-on expertise with Adobe Marketo and CRM systems, including campaign development, segmentation, personalization, automated workflows, lead scoring, lifecycle programs, contact management, and data quality.
• Content, personalization, and technical execution: Create compelling, persona-based email experiences using strong copywriting, audience insights, dynamic content, and personalization; proficiency with HTML/CSS, responsive email design, templates, accessibility, rendering, and cross-client QA. Experience using AI to support content development is a plus.
• Measurement, testing, and optimization: Analyze campaign performance across engagement, conversion, funnel, retention, pipeline/revenue, and other business outcomes; develop A/B and multivariate tests and translate results into ongoing campaign and audience optimization.
• Deliverability, compliance, and campaign management: Apply best practices for deliverability, sender reputation, authentication (SPF/DKIM/DMARC), list hygiene, consent/preferences, privacy and email regulations (CAN-SPAM, GDPR, CCPA/CPRA), while effectively managing multiple campaigns, timelines, stakeholders, and deliverables.

Education:

Minimum Education and/or Experience Required:

• Bachelor's degree in a related field which may include liberal arts business marketing healthcare or similar field plus 5 years professional experience in marketing or a related field. Strong academic performance required.

Medical, dental, and vision insurance are available to qualified candidates who meet eligibility requirements.

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