Business Systems Analyst – MarTech & Digital Analytics

Work Arrangement: Remote (Must be based in the Denver, CO or Austin, TX market)

Schedule: Monday – Friday, 8:00 AM – 5:00 PM

Engagement Type: 12-Month Contract

About the Role

Our client, a premier financial services and wealth management firm, is seeking an experienced Business Systems Analyst (BSA) to join their MarTech Planning & Enablement Team. This role supports a multi-year digital transformation initiative focused on modernizing the firm's enterprise web ecosystem, client experiences, and content platforms.

Operating within the project's Delivery Track, this position serves as the core liaison between business owners, digital marketing, analytics specialists, platform engineers, and architecture teams. The primary focus is defining, documenting, and driving business and technical requirements for digital analytics tagging, data layer architecture, conversion measurement, and performance reporting.

Key Responsibilities

• Business & Systems Analysis: Lead requirements discovery across business stakeholders, product owners, architects, and engineering teams; translate business goals and tracking needs into structured epics, user stories, acceptance criteria, and functional workflows.
• Tagging, Data & Measurement Strategy: Partner with Analytics and MarTech teams to define tracking frameworks across web properties; document tagging specifications, tracking matrices, data dictionaries, and measurement governance.
• Data Layer & Event Specification: Collaborate with front-end engineering to ensure accurate data layer variables, client/server-side tracking methods, and conversion metrics are embedded into development specifications.
• Agile Delivery Enablement: Actively participate in Scrum/Agile ceremonies, including sprint planning, backlog refinement, user story grooming, dependency mapping, and acceptance criteria validation.
• Testing & Production Readiness: Partner with QA and UAT teams to validate test plans against measurement requirements; assist with defect triage, tracking validation, and release readiness reviews.
• Stakeholder Alignment: Facilitate cross-functional working sessions between Marketing, Compliance, UX/Design, Product, and Technology teams to resolve scope ambiguities, track dependencies, and manage implementation risks.

Minimum Qualifications

• 5+ years of experience as a Business Systems Analyst, Product Analyst, or Digital Business Analyst supporting digital delivery initiatives.
• Demonstrated hands-on experience authoring structured user stories, detailed acceptance criteria (Given/When/Then), functional specs, data requirements, and process flow diagrams.
• Proven experience supporting digital analytics, website tagging, tag management systems (TMS), and data layer implementations (e.g., Tealium, Adobe Analytics, Google Analytics).
• Deep understanding of digital conversion tracking, customer journeys, marketing attribution, and performance measurement frameworks.
• Practical experience operating in Agile or SAFe environments utilizing modern delivery tools (Jira, Confluence, Azure DevOps, Miro).
• Solid understanding of web architectures, data flows, client-side vs. server-side tracking, and API integrations.
• Strong facilitation, communication, and stakeholder management capabilities across technical and non-technical audiences.

Preferred Qualifications

• Prior experience supporting digital marketing technology (MarTech), Content Management Systems (CMS), or Customer Experience (CX) transformation programs.
• Working knowledge of web metadata, digital taxonomy, and digital asset governance standards.
• Experience within the financial services, fintech, or similarly regulated enterprise environments.

Medical, dental, and vision insurance are available to qualified candidates who meet eligibility requirements.

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