About the job

The Salesforce Marketing Cloud Solution Architect is a critical execution and stabilization role for our Digital Marketing organization during a period of CRM growth. This role exists to bring deep, hands-on Salesforce expertise into the heart of our marketing engine, specifically focusing on data, audience architecture, automation, and personalization.

We are seeking a builder-architect who can design, configure, and troubleshoot complex Salesforce Marketing Cloud solutions in real time with a strong command of how data and audiences behave in production. You will serve as the connective tissue between business units, consumer and B2B strategy leaders, data engineering, email development, and QA. This is a high-trust, high-impact role for someone who thrives in complexity, urgency, and ambiguity while ensuring campaigns are scalable, automated, compliant, and resilient.

Responsibilities

· Design and implement end-to-end Salesforce Marketing Cloud solutions across Email Studio, Journey Builder, Automation Studio, Content Builder, and Audience Builder

· Architect scalable campaign frameworks that support high-volume enterprise email, lifecycle, and triggered communications

· Translate business requirements into practical, buildable Salesforce architectures, including journeys, automations, data extensions, and personalization logic

· Own audience architecture and segmentation strategy within Salesforce Marketing Cloud (including Data Extensions, attribute selection, suppression rules, and eligibility logic)

· Partner closely with data and CRM teams to integrate Salesforce core data, Customer Data Platform (CDP) inputs, and upstream systems

· Design and implement advanced personalization strategies leveraging AMPscript, SQL, SSJS, Automation Studio workflows, and rules-based personalization models

· Build and optimize Salesforce automations that reduce manual effort, improve reliability, and templatize data flows for speed and consistency

· Troubleshoot automation failures, data mismatches, and journey issues quickly and independently

· Act as a technical risk mitigator by identifying architectural weaknesses before they impact live campaigns

· Partner tightly with Email Developers and QA Engineers to ensure builds are accurate, testable, and launch-ready

· Provide hands-on support during high-risk launches, fixes, and escalations while contributing lightweight documentation to raise the technical bar

Minimum qualifications

· 5+ years of hands-on Salesforce Marketing Cloud experience in a Solution Architect or senior technical role

· Deep expertise across Email Studio, Journey Builder, Automation Studio, Audience Builder, and Content Builder

· Strong command of Salesforce data models, audience segmentation, and personalization mechanics

· Proven technical experience with Salesforce automations, complex journeys, SQL, AMPscript, and SSJS

· Extensive experience with Data Extensions and relational data design

Preferred qualifications

· Demonstrated ability to design robust solutions that function seamlessly in live production environments rather than just on paper

· Track record of successfully delivering stable, scalable, and production-ready Salesforce architectures

· Strong ability to identify technical risks early and mitigate them before campaign launches

· Excellent communication skills to build trust with campaign teams as a go-to Salesforce expert during high-pressure moments

· Comfortable operating independently in a fast-moving, ambiguous environment with strong execution judgment and a bias toward action

Apply now