Overview

We are looking for a data-driven Paid Social Traffic Manager who can run, optimize, and grow paid social media campaigns. Your main focus will be increasing traffic and conversions by testing ads, analyzing results, and managing budgets efficiently.

What You Will Do

Run and optimize paid social campaigns on platforms like Facebook/Instagram, TikTok, Snapchat, and LinkedIn

Manage daily tasks such as budget allocation, bids, and pacing

Scale successful campaigns while keeping CPA and ROAS targets on track

Perform A/B tests on creatives, audiences, placements, and bidding strategies

Build and improve audience targeting (prospecting, retargeting, lookalikes)

Work closely with the creative team to test new ad ideas and formats

Ensure all tracking (pixels, events, UTMs) is set up correctly and troubleshoot issues

Create reports and dashboards to track performance and trends

Stay updated on platform changes, algorithms, and new advertising features

Qualifications

2–5 years of hands-on experience running paid social campaigns

Strong experience with Meta Ads Manager and at least one other ad platform (e.g., TikTok or Snapchat)

Proven ability to scale campaigns efficiently

Comfortable managing large budgets and multiple campaigns

Strong analytical skills; good with Excel or Google Sheets

Experience using tracking tools (Meta Pixel, TikTok Pixel, Google Analytics)

Detail-oriented and organized

Preferred Skills

Experience in direct response, lead generation, or eCommerce

Knowledge of creative testing and performance‑based creative strategies

Understanding of conversion rate optimization (CRO) and landing page best practices

Familiarity with attribution tools or multi-touch attribution

Basic knowledge of SQL or tools like Looker or Tableau

Key Performance Metrics

CPC (Cost per Click)

CPA (Cost per Acquisition)

ROAS (Return on Ad Spend)

CTR (Click-Through Rate)

Conversion volume

Traffic quality (bounce rate, time on site, downstream conversions)

What Success Looks Like

Increasing traffic while improving or maintaining efficiency

Running fast and effective testing cycles that improve results

Strong collaboration with creative and analytics teams

Clear, useful reporting that helps guide business decisions

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