Overview

Baker Tilly is a leading advisory, tax and assurance firm, providing clients with a genuine coast-to-coast and global advantage in major regions of the U.S. and in many of the world’s leading financial centers – New York, London, San Francisco, Los Angeles, Chicago and Boston. Baker Tilly Advisory Group, LP and Baker Tilly US, LLP (Baker Tilly) provide professional services through an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable laws, regulations and professional standards. Baker Tilly US, LLP is a licensed independent CPA firm that provides attest services to its clients. Baker Tilly Advisory Group, LP and its subsidiary entities provide tax and business advisory services to their clients. Baker Tilly Advisory Group, LP and its subsidiary entities are not licensed CPA firms.

Baker Tilly Advisory Group, LP and Baker Tilly US, LLP, trading as Baker Tilly, are independent members of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 141 territories, with 43,000 professionals and a combined worldwide revenue of $5.2 billion. Visit bakertilly.com or join the conversation on LinkedIn, Facebook and Instagram.

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Baker Tilly is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, gender identity, sexual orientation, or any other legally protected basis, in accordance with applicable federal, state or local law.

Any unsolicited resumes submitted through our website or to Baker Tilly Advisory Group, LP, employee e-mail accounts are considered property of Baker Tilly Advisory Group, LP, and are not subject to payment of agency fees. In order to be an authorized recruitment agency ("search firm") for Baker Tilly Advisory Group, LP, there must be a formal written agreement in place and the agency must be invited, by Baker Tilly's Talent Attraction team, to submit candidates for review via our applicant tracking system.

Job Description:

The Marketing Director leads the marketing function throughout the firm and provides strategic leadership of the marketing team to drive firm growth. The director leads a team of experienced marketers and collaborates with them to develop and implement marketing plans aligned with firm and business unit growth objectives, execute strategic marketing programs and actions, and proactively identify new opportunities to achieve growth goals.

The Marketing Director works closely with the Senior Director of go-to-market, firm leaders, principals, and marketing team leaders to set the direction and execution of marketing strategies and tactics. They will also analyze marketing return on investments and facilitates collaboration throughout the firm from an industry and service line perspective. The director creates, identifies, leverages, and implements best practices firm-wide to enhance efficiencies and achieve greater results. Additionally, the marketing director works to develop marketing team members by providing coaching, mentoring, and development opportunities.

Responsibilities:

Lead and manage the marketing function

• Build and maintain collaborative, high performing engaged marketing team that provides value-added support to firm

• Provide guidance, coaching, and leadership to marketing team for ongoing career development and share positive feedback

• Hold regular marketing team meetings to build teaming and collaboration, share ideas, and provide information

• Create and leverage best practices throughout team and firm

• Align objectives and measure performance to demonstrate marketing’s contributions to the firm’s goals

• Reinforce and prioritize initiatives with direct reports, such as events, webinars, campaigns, advertising, and content creation

• Develop/update and implement annual marketing planning tools, resources, and communications

• Travel to key offices as needed throughout the firm to foster relationships, teaming, and collaboration

Oversee the development and execution of strategic marketing plans which incorporate market insight, segmentation, channel management, industry and service trends, and effective marketing strategies and tactics

• Collaborate to develop strategic marketing growth plans in alignment with industry practice’s business goals

• Provide strategic leadership regarding individual growth opportunities for industry and specialized services practice areas

• Provide strategic, proactive insights to managing principals and business unit leadership in the evaluation of marketing-facing actions such as sponsorships and organizational involvement

• Develop standard reports focusing on key marketing and sales metrics

• Oversee marketing budget and spend to ensure return on investments

• Participate in leadership team meetings, representing the marketing perspective and ensuring ongoing communication with leadership

• Support the development and execution of marketing strategies and tactics based on the firm’s goals and priorities

• Lead and manage the marketing mix from generating awareness and interest for industries and services in priority markets

• Team with firm research resources on the identification of industry and emerging new business opportunities

• Strongly support go to market team meetings, presenting on marketing concepts as appropriate

• Contribute to strategic target account programs and firm sales initiatives

• Assist the partners in retaining and generating additional specialized services revenue from existing clients

• Effectively drive the implementation of and use of Salesforce.com throughout the firm

• Execute the Baker Tilly brand in all strategies and tactics throughout the firm, customizing messaging as appropriate to external market to differentiate Baker Tilly

• Perform other responsibilities as assigned, including strong participation in special projects, such as merger integration

Serve as a leader on the GTM team to ensure alignment and delivery of priorities

• Actively participate in leadership meetings

• Facilitate regular meetings with Senior Director and managing principals

• Report on strategy and tactical delivery

Perform other responsibilities as assigned

• Lead and/or participate in special projects, such as merger integrations

• Lead and/or participate in occasional marketing operations projects, such as developing a Baker Tilly brand FAQ

• Co-lead the administration of marketing function taskforces

• Participate in and/or champion select taskforces, such as webinar best practices

• Analyze MROI data to identify best practices and to determine ineffective activities that should be modified or discontinued

• Collaborate, communicate, and oversee the implementation of best practices within the firm practices area

• Ensure effective use of the firm’s marketing tools, systems, and resources

Maintain and expand knowledge base in area of expertise

• Participate in professional organizations to support brand in the market

• Participate in independent study to continue to enhance skills

• Integrate new knowledge, skills, and best practices into daily work and share with colleagues

• Become sought out by others due to in-depth knowledge and expertise of the industry and marketplace

Qualifications:

• Bachelor’s degree in marketing, communications, business, or related field

• Excellent interpersonal skills, strategic thinker, with superior judgment, and strong work ethic

• Excellent written and verbal communication skills; communicate effectively with all levels of staff from entry level to partners and work well in a highly collaborative team-focused environment

• Demonstrated leadership in applying current marketing principles, including marketing automation, CRM, social media, online and native advertising, and other digital marketing

• Ability to manage and prioritize projects independently

• Excellent planning and measurement skills, including experience in building integrated campaigns and leveraging thought leadership

• Excellent people skills and ability to build relationships with leadership and team

• Strong organizational skills, keen attention to detail, and strong hands-on computer skills, including Microsoft Office Suite

• Effectively work to develop projects proactively, work under tight deadlines, and be resourceful in addressing challenges and solving problems

• Minimum of 12 years business-to-business marketing experience, preferably in a professional services environment

• Demonstrated leadership skills and prior marketing management experience in a professional services firm preferred