At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.

About the Marketing & Growth Organization

The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity and inspiration in everything we do.

Marketing Measurement and Optimization (MMO)

Do you want to use your analytics skills to help craft strategy at AT&T? Are you interested in developing the cutting edge of the Marketing Data Analytics industry? The mission of the MMO team is to develop and implement a systematic approach to quantify the holistic drivers of demand to understand the opportunity costs of investment decisions. We measure the impact media, offers, and all other drivers has on sales, profitability, brand equity, and consumer behavior.

About the Role

The Principal Marketing Performance Analytics role is responsible for supporting MMO team in delivering on strategic initiatives, driving operational efficiency across organization and ensuring effective executive presentations and impact.

This individual independently leads strategic initiatives to develop, maintain, refine, and deploy a suite of statistical analysis, including market mix models (MMM), designing marketing experiments, and associated data. Insights from analytics will drive strategies and tactics to increase sales, lower churn, develop the brand and optimize AT&T’s deployment of advertising messages, mass media, social media, direct/digital marketing, sponsorship, and offers.

This individual serves as the main program manager, insights analyst, data expert and modeling technical advisor for assigned MMM analytics, custom marketing performance advanced models, and “Market Moving” test and learn.

Key Responsibilities:

Manage and execute Marketing performance measurements:
- Work closely with internal marketing analytics subject matter experts to design and deliver new performance analytics capabilities
- Integrate measurement programs using MMM, custom models, and marketing experiments both technically and in way we communicate learning to stakeholders
- For assigned project will manage all aspects of marketing modeling and experiment projects, from initial stakeholder alignment, business case development, data collection, model development and validation, insights extraction, visualization, presentations to stakeholders, and forward-looking media planning.

Marketing performance intelligence program management and impact
- Manage executive communication to establish consistent rhythm of communication and consistency in delivering timely responses to requests
- Lead the creation of executive communication deliverables in PowerPoint, dashboard reporting, emails, etc. working across MGO and its partners
- Establish strong program management discipline across entire team
- Centralize prioritization and alignment of measurement requests from internal partners
- Lead program management meetings with key external measurement partners to monitor progress towards milestones/deliverables and managing through any risks/issues

Develop marketing insights for AT&T’s Consumer and Business organizations:
- Influence business decisions through persuasive presentation of key insights and solutions to marketing executives
- Generate crisp insights on AT&T media effectiveness and develop actionable recommendations for cross-functional partners and senior executives
- Support team members to drive broader program adoption and integration of all performance analytics

Requirements/Qualifications:

This is a highly visible role that presents insights to the highest levels within the organization.

The ideal candidate will possess excellent communication skills and will be comfortable working autonomously in a fast-paced, multitasking environment. The candidate should be a persuasive team player who can negotiate with and influence a wide range of business constituencies. A successful candidate will have strong data and information management skills, analytical know-how, and be able to independently identify and solve problems.

In terms of technical knowledge, the ideal candidate will have:

Experience with statistical regression and attribution modeling such as MMM, MTA
Experience designing and measuring multifactor experiments using statistical analysis for consumer media and marketing efforts
Experience with data processing and visualization tools such as SQL, Palantir, Python, Tableau, PowerBI, Snowflake would be highly helpful
Passion for embedding storytelling in all encounters in both words and visualizations

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

Our Principal Marketing Performance Analytics earn between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.

With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.

Ready to close the deal on a career with AT&T?

Apply today.

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$143,800.00 - $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

Job ID R-67827 Date posted 05/22/2025

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