Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered

Director of Marketing Technology (B2B)

Director of Marketing Technology is a transformative role in the Marketing & Growth Organization (MGO) that is responsible for driving B2B MarTech strategy and its execution with matrixed teams. This role involves leveraging technology to optimize marketing effectiveness, enhance customer engagement, and driving B2B digital revenue growth in close partnership with B2B Marketing. The ideal candidate will be a thought leader in the Marketing Technology space with experience in Digital Customer insights/engagements, have a strong background in both digital marketing and technology, with a deep understanding of B2B marketing dynamics. A forward-looking mindset is required to drive strategic technology roadmap development for the organization ensuring long-term growth and success.

Key Responsibilities:

Strategic Planning:

• Develop and execute a comprehensive marketing technology strategy that aligns with the overall business objectives and marketing goals.
• Collaborate with senior Marketing & Technology leadership to identify and prioritize technology investments.

Technology Management:

• Oversee the selection, implementation, and management of marketing technology tools, including CDP, GenAI, marketing automation, analytics platforms, and other relevant software.
• Ensure seamless integration of marketing technologies with other business systems (e.g., sales, creative supply chain, etc..).
• Lead the development and implementation of data-driven marketing use cases and strategies.
• Ensure the collection, analysis, and utilization of marketing data to drive decision-making and optimize marketing campaigns.
• Implement advanced analytics and reporting tools to measure the effectiveness of marketing initiatives.

Process & Execution Optimization:

• Streamline marketing processes through automation and GenAI technology to improve efficiency and effectiveness.
• Implement best practices for campaign implementation, lead generation, and digital customer engagement.

Team Leadership:

• Build and lead a high-performing marketing technology team.
• Provide mentorship, training, and development opportunities to cultivate technical talent
• Foster a collaborative environment with cross-functional teams, including Marketing, Sales & IT.

Vendor Management:

• Manage relationships with external vendors and service providers.
• Negotiate contracts and ensure service level agreements (SLAs) are met.

Qualifications:

• Education:
  • Bachelor’s degree in business, information systems, marketing or a related field.
  • MBA or related advanced degree preferred.
• Experience:
  • 10+ years of experience in marketing technology or a related field, with a focus on B2B marketing, ideally in a transformational capacity.
  • Deep expertise in modern B2B MarTech stack, including but not limited to Customer Data Platforms (CDPs), Salesforce, marketing automation, content marketing, and contemporary analytics tools.
  • Strong experience in leading marketing technology teams in related industries.
• Skills:
  • Excellent strategic thinking, leadership and problem-solving skills.
  • Strong project management and organizational abilities.
  • Excellence in stakeholder management, change management, communications and influence.
  • Ability to work in a fast-paced, dynamic and matrixed environment of a competitive industry.

Our Director-Product Technology earn between $191,400 - $287,200 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 28 days of vacation each year and 9 company-designated holidays)
• Long Term Grants and deferred compensation
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.

With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.

Ready to close the deal on a career with AT&T?

Apply today.

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$191,400.00 - $287,200.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

Job ID R-59440 Date posted 03/30/2025